How to Sell on Rozetka – Tips for a Successful Launch

Step-by-step guide on how to sell on Rozetka. From registration to first orders: key steps, requirements, and strategies for new sellers.

Dreaming of large-scale sales on Rozetka? In this article, we will thoroughly cover all the key steps your online store needs to go through to launch sales on Rozetka and operate effectively on this powerful marketplace. You will clearly understand how to sell on Rozetka as efficiently as possible: what to critically focus on even before starting sales and what specific requirements the platform imposes on sellers.

Rozetka is a giant in Ukrainian e-commerce. This marketplace, which attracts tens of millions of customers every month, has been a reliable and highly effective sales channel for thousands of online stores for many years. It provides merchants with unique access to a vast audience, allowing them to list their products on one of the country’s most popular trading platforms.

This article by HugeProfit is your practical action plan. We won’t just tell you how to sell on Rozetka, but we will also teach you how to avoid common mistakes at the start, optimize processes using HugeProfit tools, and utilize the full potential of the marketplace to grow your business. Prepare for a successful launch and stable sales on Rozetka!

How to Sell on Rozetka? From Application to First Sales

Looking for a clear guide on how to sell on Rozetka? In this guide from HugeProfit, we will thoroughly examine all 4 key steps your business needs to take to successfully launch on the Rozetka marketplace.

Why Rozetka?
It is the largest marketplace in Ukraine with an audience of tens of millions of visitors. Sales here provide access to a massive market and new customers. And HugeProfit will be your indispensable assistant at every step.

Step 1: Submitting an Application — Your Start on the Path to Sales

• Action: Fill out the online application on the Rozetka website. Basic information is required:
  • The name of your online store.
  • A link to the website (if available).
  • Approximate number of products for sale.
  • Full name of the contact person, position, contacts (phone, email).
• After the application: If the data is correct, a Rozetka manager will contact you. They will explain the terms of cooperation, answer questions, and provide further instructions.
• How HugeProfit helps? We advise on the correct completion of the application and preparation for the conversation with the manager.

Step 2: Creating a Product Catalog — The Foundation of Your Future Sales

• Choosing a category: Ensure your products match the existing categories on Rozetka (15+ main categories, hundreds of subcategories). If the category is missing, discuss its creation with the manager.
• Restrictions: Carefully review the list of products and brands prohibited for sale on the Rozetka website.
• Documentation: Some categories (e.g., medicines, baby food) require additional certificates.
• Main task: Preparing the XML file. This is the most crucial technical step! The file must contain accurate data for each product:
  • Name, description, key characteristics.
  • Price and currency.
  • Availability (stock).
  • High-quality photos (mandatory!).
  • Article number, barcode.
  • Category compliance.
• How HugeProfit helps? Our system automates the creation and updating of the perfect XML file for Rozetka! Synchronize stock, prices, descriptions, and photos from your main database in HugeProfit — and we will generate the necessary file, ensuring error-free product uploads and their relevance. This is the key to a successful start of sales on Rozetka!

Step 3: Legal Formalization — Signing the Contract

• Business Requirements: Rozetka works only with officially registered business entities:
  • Individual Entrepreneur (2-3 group): A certificate from the bank about opening a settlement account is required.
  • LLC: In addition to the bank certificate, copies of the general meeting protocol and the protocol on the appointment of the director are required.
• Process: Provide the necessary document scans. After verification, Rozetka will send the contract through the electronic document management service.
• Signing: Carefully read the contract. Sign it using a qualified electronic signature (QES).
• Result: After signing, you will gain access to your personal seller account on Rozetka.
• How HugeProfit helps? We centralize document management and assist with maintaining sales accounting.

Step 4: Topping Up the Balance and Starting Sales!

• Final Touch: Log in to your Rozetka personal account and top up your internal balance. These funds are used to pay the marketplace’s commissions for sales and other services (e.g., promotion).
• Launch! After successfully topping up the balance, your store will be activated. Your products will appear in the Rozetka catalog, and you will officially start sales!
• How HugeProfit helps? Monitor all your sales from Rozetka (and other channels) in one HugeProfit interface. Automate order processing, shipping, invoice generation, and financial reporting. We will help you manage your business on the marketplace efficiently.

After the Launch: Optimization with HugeProfit
Starting sales is just the first step. Use HugeProfit for sales analytics, price and promotion management, automatic stock synchronization, product promotion, and setting up auto-responses to customers. This is your tool for scaling and maximizing profits on Rozetka.

Mobile applications of the CRM system HugeProfit

Use all the advantages of a mobile device for inventory management:
– mobile barcode scanner
– adding sales in 2 clicks
– creating and tracking TTN
– controlling balances on Prom, Rozetka, OpenCart, Woocommerce, Khoroshop
– Many warehouses and employees

Important Terms and Requirements for Selling on Rozetka — How to Avoid Mistakes?

Looking for practical information on how to sell on Rozetka successfully? Understanding the rules and requirements of the marketplace is key to a quick launch and stable sales. In this guide from HugeProfit, we will thoroughly examine who can become a seller, the cost of cooperation, and the most important content requirements.

Requirements for Sellers — Who Can Sell on Rozetka?

• Available to all: Any online store can start selling, regardless of the size of the assortment or turnover.
• Legal form: It is mandatory to be an officially registered business entity:
  • Individual Entrepreneur (2-3 group) or LLC.
• Store website: Having your own website is not a mandatory requirement. However, if you have a website:
  • New name and logo: On Rozetka, you need to create a unique store name and logo that differ from your main website. This is a mandatory requirement of the platform.
• Dropshipping prohibition: Rozetka does not collaborate with dropshippers. You must:
  • Have the product in your own warehouse (or in partners’ warehouses under your control).
  • Sell the product directly to the end customer (without intermediaries).

Your Expenses — or How Much Does Cooperation with Rozetka Cost?

• Prepayment: Before starting, it is necessary to top up the internal balance in your Rozetka seller’s personal account. Funds are credited within 3 days.
• Monthly subscription fee: 120 hryvnias — a fixed payment for access to the platform and the ability to list products.
• Sales commission: The main expense. The commission size depends on the product category and ranges from 5% to 20% of the amount of each successful order.
  • Payment scheme: The commission is blocked on your balance at the moment the order is placed by the customer. The funds are debited only after the successful completion of the order (shipment and receipt by the customer). In case of order cancellation, the funds are returned to your balance.
• Other possible expenses: Additional services (e.g., product promotion, placement in special sections) are paid separately.

Content Requirements and XML File: How to Avoid Rejections?

Strict adherence to these requirements is the key to successful product placement and a quick start to sales on Rozetka.

Technical Requirements for the XML File (Price List)

• Format: Exclusively XML file.
• Complexity of preparation: Very high. Manually creating a correct file for a large catalog is practically impossible. Main challenges:
  • Categories: Products must be clearly assigned to specific Rozetka categories (with their own hierarchy and ID).
  • Characteristics: The product’s technical characteristics must exactly match the attributes defined by Rozetka for each category (names, units of measurement, mandatory fields).
  • Validation: Rozetka provides a validator — a tool for checking the file for compliance with requirements and detecting errors. Use it mandatorily!
• HugeProfit Solution: Our platform fully automates the creation and updating of the perfect XML file for Rozetka! We:
  1. Automatically synchronize your categories and characteristics with Rozetka’s requirements.
  2. Take current data (prices, stock, descriptions, photos) directly from your catalog in HugeProfit.
  3. Generate an error-free XML file, ready for upload.
  4. Regularly update the file automatically with changes.

Content Requirements — Product Card on Rozetka

1. Product Name: Must be informative and structured. Mandatory to include: Product Name, Brand, Model (if any), Color, Article Number.
2. Technical Characteristics: Fully fill in all mandatory attributes for the category on Rozetka. The data must be accurate.
   • HugeProfit: After the initial setup of the correspondence of your characteristics in HugeProfit with Rozetka’s attributes, the filling happens automatically.
3. Product Description:
   • Full and useful: Contain all important information for the buyer.
   • Text quality: No grammatical, spelling, or stylistic errors.
   • Non-mandatory: If all key data is in the characteristics, the description may be absent (but it is desirable to have).
4. Photos (Mandatory!):
   • Minimum: 1 high-quality photo.
   • Quality: The product is clearly visible, bright lighting, professional appearance.
   • Background: White, solid, or transparent. No extra details.
   • Logos: Allowed, but should not dominate or interfere with the product view.
   • Watermarks: Prohibited! HugeProfit allows adding watermarks for other channels, but for Rozetka, photos are uploaded clean.
   • Size: From 200×200 pixels to 4000×4000 pixels. Optimal: 1000×1000 pixels.

Attention! The full list of mandatory requirements and recommendations can be found in Rozetka’s official guides (links here and here). Failure to comply with the requirements results in refusal to list products!

Comprehensive Answers to Common Questions “How to Sell on Rozetka” from HugeProfit

Ready to start? With HugeProfit, you will definitely know how to sell on Rozetka effectively! Begin your journey on Ukraine’s largest marketplace confidently and with a reliable technology partner.