Most entrepreneurs repeat as a mantra that they need to attract more new customers, look for new customers. And at the same time, they forget about such indicators as the average check and repeat sales.
If the number of regular customers is maintained, it is possible to significantly increase the revenue and income of the business. We told you about repeat sales in one of our letters: it is cheaper to attract new customers, and it has a positive effect on the company’s reputation as a customer-oriented one. According to the principle of “word of mouth”, people willingly share the experience of successful purchases with their subscribers in social networks, colleagues, family and friends.
And how to increase the average check? Here are some lifehacks:
- Develop a loyalty program – “buns” for purchases of a certain amount, accrual of bonus points, additional discounts;
- Create sets: fashionable image, themed gifts for the New Year, March 8. The method is good in that through the so-called sets you can sell a product that is in low demand;
- Offer related products. An old anecdote is mentioned here, but it does not lose its relevance. The store director praises the seller: “Well done, you sold a premium jeep. How did you do that?” And he replies: “The customer came to buy pads for his wife. At the same time, I offered him spinning for these days: he needs to do something. And how to get to fishing? Only on cars with high traffic!”.
The main thing: conduct an analysis of the average sales receipt, the frequency of returns for the goods of regular customers, the number of attracted new customers. The HugeProfit service is here to help you: it’s convenient to keep track of expenses, income, track goods, and perform other operations. An excellent choice for beginning businessmen and micro-enterprises! There are free options. Start accounting right now – find out what brings you more income.