Google Shopping is a service for buying and selling goods. When you want to buy something, do you immediately go to a specific site / store or go to Google like most? And when you enter the name of the product, have you seen the product offer? Do you think Google shows it out of kindness? 🙂 Do you want your products to be displayed there?

Advantages of working in Google Shopping:

  • Products are displayed in the search results;
  • Setting up an account does not require special skills and abilities;
  • Keyword selection is performed by the service;
  • If you have unique and interesting products, Google can show them for free!

Unfortunately, to work with Google Shopping, you need a full-fledged online store, and not just a page in social networks. If you don’t have your online store yet, I think now is the time to create one. Moreover, today it is not necessary to hire expensive specialists for this, but you can do it yourself!

How to get started with Google Shopping?

Google Merchant Center

First, create a Google account or use an existing one. Next steps:

  1. Create an account in Google Merchant Center – log in with your Google account and register. It is on this service that information about your goods will be accumulated. Fill Google Merchant with your store details.
  2. Fill in and then download Google Feed. They can be filled in Google Sheets, an XML document with product tags (Name, Price, product link, other data). Downloading is done through the “feeds” tab in the “Products” section. Most online store engines, such as Woocommerce or PrestaShop, have ready-made free plugins that allow you to create the desired Google Feed. For example, here is for WooCommerce: Product Feed PRO for WooCommerce
  3. If you are ready to start paying for product advertising, then through the “Link with other services” menu item, we link the Merchant Center and Google Ads accounts. This is necessary to start demonstrating products in the marketplace and setting up advertising campaigns.

One feed is one advertising campaign. Download multiple types to run different ad options. For example, in Google Apps you can advertise products by categories: Children’s outerwear, Hosiery, New Year’s gifts. Regional settings, advertising campaigns for different types of devices (mobile phones, desktop computers) are available.

Setting up impressions is carried out through the “Campaigns” tab: select Google Merchant, specify the country, rate per click, region or city for selling the product, additional parameters.

Lifehacks

To get ahead and sell your product faster, follow these tips:

  • Clearly mark the product: women’s sports pants, black leather bag, men’s demi-season sneakers.
  • Insert Keys in the description. The system itself selects keywords, but nothing prevents you from inserting additional keywords. Use the Serpstat service!
  • Analyze competitors: photo selection, work with reviews, descriptions. Implement best practices.

The main focus is also on your site. After the user goes through Google Shopping, he should be attracted and motivated to buy by the functionality of the online store, the presentation of products, convenient and fast feedback.

Another important tip: keep track of expenses. So you will better understand which advertising campaign brings more income. Use the simple and convenient HugeProfit product accounting service. The intuitive system is designed for start-up entrepreneurs and micro-enterprises. With its help, you can quickly analyze data, make informed decisions based on it.

You’re ready to start selling on Google Shopping. Let’s start!