According to Adobe Analytics, loyal customers can generate more than 40% of revenue, and increasing the loyalty of just 5% of customers will increase profits by as much as 25-95%. Repeat purchases can increase your return on investment (ROI) and ensure sustainable growth. This especially applies to the following categories of goods:

  • Food products;
  • Necessary items;
  • Cosmetics and perfumery;
  • Children’s goods;
  • Fodder for domestic animals;
  • Any other regularly used products!

But even if your products are not used regularly, people still regularly buy gifts, pamper themselves with new products, etc.

Sincere attention to customers, dialogue with them, satisfaction of their desires – these are the three pillars on which repeat sales are built. There are many ways to conduct a conversation, pay attention, understand the aspirations of a person. Like in this article: did you want to see here a specific list of ways in which you can increase the share of repeat sales? We present:

  1. Write and direct words of nobility by hand. When did you receive such a card in the mail? I personally a long time ago, in childhood. From relatives. And from the store – never! A letter like this, written by hand and enclosed in the parcel sent by you, definitely has an incredible effect. People will appreciate the attention you paid to them and will definitely remember your store!
  2. Continue targeted messaging after purchase via email, app, push notifications. Here’s what can attract customers: useful information, life hacks, tips, hair and makeup tutorial videos for customers who have bought beauty products, or parenting tips for choosing products for children.
  3. Remember! This applies to restocking refillable items such as cat food, toothbrushes and even sanitary napkins. Reminders save the client’s time. For each product, you can calculate how long it will last. For example, you can be reminded about the need to replenish cat food once a month or every week, depending on the packaging, about replacing a toothbrush – every three months! And that’s really important. Yes, I really don’t remember when I bought the toothbrush. Maybe it’s time to change it?
  4. Inform about the stages of the purchase: the order is sent for assembly, sent by mail, delivered to the delivery point, waiting for the customer. A study by the Anglo-Irish analytical company Experian showed that such letters are 100% opened and read by the client. Everyone is interested in knowing where the ordered product is located! But do not forget to indicate in one of the letters that the shoes from the new collection are perfect for the ordered dress. Picked up by stylists!
  5. Use retargeting. Bring back customers who viewed your site but left without making a purchase with retargeting. Use contextual advertising – it is good because you will attract even guest customers who did not register on the site, did not leave their data.

At the stage of starting a business, it is natural to focus on attracting customers. But there will come a time when you need to think about encouraging repeat purchases. Calculation of income and expenses, their accounting and analysis allows you to identify successful strategies for stimulating repeat sales. Use the HugeProfit service for startup entrepreneurs and small businesses – generate repeat purchases!