Instagram shop today is one of the most relevant business options. This guide is specifically for micro and small entrepreneurs who use Instagram as a trading platform for their business.
So, you’ve created a page and added all the necessary information. After a while and, of course, a lot of effort, you’ve grown your audience and found your target customers.
The complex part ends here and the very complex part begins: how to control sales, income, expenses, and most importantly, how to understand how much you actually earn from your business (and whether you earn at all considering all the expenses).
And it gets even harder when the business grows and stops being just a small store with a couple of thousand subscribers and one manager (or maybe you do everything yourself). Working through Instagram the old way becomes almost impossible.
Let’s imagine a standard Instagram seller…
They purchase goods from suppliers, storing them in a warehouse, or perhaps in their own premises… Or maybe they have their own small production… Or maybe they sell something through dropshipping.
All shipments are made by the seller through Nova Poshta or Ukrposhta. Or they may additionally use third-party delivery services.
With such a business, the seller needs to keep a lot of details in mind:
- what goods they have in stock (in the supplier-seller system);
- what goods need to be ordered through dropshipping (if you don’t work with your own inventory);
- gather all orders, process them;
- create invoices for the available goods;
- send them to the post office and NOT MIX UP WITH SHIPMENTS.
The task is already not very easy, but considering that in Instagram shops there can be over 50 orders per day, it’s very easy to get something mixed up.
There are additional complexities added to the business itself.
With the introduction of a new law in Ukraine, the seller is also obliged to connect fiscal receipts and issue them at the request of buyers.
And this is not counting additional expenses:
- packaging for goods,
- gifts for clients,
- advertising expenses,
- and other working moments.
It turns out that not everything is as fun as it seems.
How to simplify and systematize your business?
Instagram entrepreneurs are aided by the service HugeProfit – a CRM system designed for tracking inventory (if needed), sales control, and visual representation of income and expenses.
For Instagram sellers using the dropshipping model, HugeProfit is the perfect solution for sales tracking and understanding how much you earn.
You can disable all unnecessary features and use the simplest and easiest version of the service.
All you need to do is add ordered items gradually, indicate their cost price, and evaluate how much you earned for each sale and for sales in general.
For Instagram sellers, HugeProfit will be useful thanks to these 6 functions (and more 😉):
1. Sales, Inventory, and Expenses Tracking
You only need to add item names, their quantity, purchase price, and final cost.
HugeProfit will take care of everything else for you.
You no longer need to remember if you have, for example, a blue size XS Man t-shirt. Just check it in the tables.
Another advantage is that in HugeProfit, you can add different warehouses. For example, if you store goods both in a warehouse and in your own premises, you can create corresponding warehouses in the service.
2. Income and Expense Reports
Thanks to the “Reports” section, you can determine the most profitable products in your store, which sell the most, and what percentage of profit each product brings. The main thing is to always make sure these products are in stock.
3. Workflow Optimization
When your store has a fairly large number of subscribers, and consequently, orders, sooner or later you will think about hiring a manager. With HugeProfit, you can add a manager to the system, give him specific permissions, and have full control over his work.
4. Integration with the Cash Register System (CRS)
Due to recent implementations, entrepreneurs are required to create fiscal receipts and, upon customer request, issue them when making sales. Thanks to HugeProfit’s integration with CRS, you can generate receipts directly within the application.
5. Integration with Nova/UkrPoshta
No need for any third-party applications, now you can work with shipments directly in HugeProfit.
Your managers can add products for Shipment, attach Nova Poshta Waybills for tracking, and even create them. Specify prepayments, cash-on-delivery, and more. The system will take care of it all.
A list of items to be packed and shipped is generated for you. The person taking the items to the post office can scan the attached Waybills directly from their phone on the self-service terminal. This significantly speeds up the process!
Furthermore, if you have provided all the Waybills, the system will automatically track the status of the shipments and inform you when to pick up the consignment and when to arrange a return.
6. Mobile Application
What’s even cooler is that you can manage your business right from your phone! Download the app (currently only available for Android, but an IOS version will be available soon) to your smartphone, and all the same functionality as in the web version will be right in your hands!
With HugeProfit, you’ll automate a significant part of your business, freeing up your own time! You no longer need to keep track of a thousand details in your head, such as the quantity of sweaters in your warehouse, or where to send each package. The HugeProfit service will remember it all for you!
See it for yourself, try the free version of HugeProfit today, and you’ll notice soon how your business will thrive!